The billion-dollar gender shift in Formula 1
Formula 1's transformation from a male-dominated spectacle to a gender-balanced entertainment phenomenon represents a billion-dollar shift.
Tag: Sponsorship
This is where you will find all of Motorsport Week’s breaking news, exclusive interviews, reports, reaction and analysis surrounding Sponsorship.
IndyCar extends title sponsorship with multi-year deal
The NTT IndyCar Series has announced that it has extended its title partnership deal with NTT for multiple years to come. NTT, officially known as the Nippon Telegraph and Telephone ...
Aramco deal worth more than $450m to Formula 1
It is largely old news that Saudi Aramco, one of the world’s biggest oil and gas companies, has become a tier one sponsorship partner for Formula 1. The largely state-owned ...
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