Tobias Moers has been appointed as the new Chief Executive Officer of Aston Martin, the Britain-based manufacturer confirmed on Tuesday morning.
Moers has been the Chairman and CEO of Mercedes-AMG since 2013 and has spent over 25 years affiliated with parent company Daimler, which holds a five per cent stake in Aston Martin.
Moers has replaced Andy Palmer at the helm of Aston Martin and will take up his new position at the start of August.
Aston Martin will return to Formula 1 in 2021 through the Racing Point team, which is owned by the car maker’s Chief Executive Lawrence Stroll.
The Formula 1 team has a close affiliation with Mercedes through an engine supply and wind tunnel agreement, and based the design of its RP20 off last year’s title-winning W10.
“I am delighted to welcome Tobias to Aston Martin,” said Stroll.
“He is an exceptionally talented automotive professional and a proven business leader with a strong track record during his many years at Daimler AG, with whom we have a longstanding and successful technical and commercial partnership, which we look forward to continuing.
“Throughout his career he has delivered product expansion, strengthened brand positioning and improved profitability.
“He is the right leader for Aston Martin Lagonda as we implement our strategy for the business to achieve its full potential. Our ambition for the company is significant, clear and only matched by our determination to succeed.
“All of my and Tobias’ energy will be dedicated to building on the Company’s inherent strengths, its brand, its engineering prowess, and the skills of its people to enable Aston Martin to become one of the pre-eminent luxury car brands in the world.”
