Lewis Hamilton has announced that he will be managed by the famous XIX Management, ran by Simon Fuller.
The company looks after several high profile celebrities including David Beckham, wife Victoria Beckham, Andy Murray and Sir Michael Caine.
The announcement ends months of speculation as to who Hamilton would choose to replace his father, Anthony.
“It was important I took my time to make this decision as it had to be right for my career and my long-term future,” said the 2008 world champion.
“I spoke to many interested companies in recent months but I felt Simon Fuller along with his team at XIX Entertainment not only wanted to help me become an even better racing driver, but they also shared my ambitions for the longer term. I look forward to working with them closely.”
Fuller added: “I’ve met Lewis and his father several times in the past and kept an eye on his career closely over the years. Like any British fan I watched with pride and admiration at his achievements, incredibly winning the world championship at such a young age.
“He’s not only one of the leading sportsmen of his generation, he will I believe become one of the best of all time. It’s an honour to be partnering with Lewis in what will be a very exciting stage of his career.”