Ahead of Season Five of the ABB FIA Formula E Championship, Jay Penske's Dragon Racing squad has announced a multi-year title partnership with Italian shoe brand GEOX.
The partnership, which will see the American outfit be re-named "GEOX DRAGON", will see the brand supply breathable footwear and apparel to team personnel for use across the various conditions and environments that the 13-race 2018/19 Formula E calendar will race in, commencing with the inaugural Ad Diriyah E-Prix on December 15.
“We are very proud and excited about GEOX joining Dragon Formula E team as title partner for the seasons to come," said Mario Moretti Polegato, President and Founder of GEOX.
"GEOX has always been synonymous with the most advanced patent technologies in footwear and apparel, designed to provide superior breathability, performances, and comfort.
"The extreme conditions and requirements of Formula E motor racing will, therefore, represent the best testing ground for GEOX to experiment new breathing and performance-oriented technologies, to be eventually translated into wellbeing for everyday use products.
"As sustainability and respect for the environment are cornerstone founding values of GEOX, it was only the most natural fit to embrace Formula E, which I believe is the future of motor racing, marrying great competition, the most advanced technologies, and a global sustainable approach.”
For Season Five, Dragon has retained the services of triple WTCC champion Jose Maria Lopez while confirming the entry of current Formula 2 driver Maximilian Gunther following the departure of Jerome d'Amrbosio to Mahindra Racing.
Jay Penske, founder, owner and team principal of Dragon added: “We are extremely excited to align ourselves with GEOX.
"With over 60 technological patents and a clear focus on sustainability, there are powerful synergies between GEOX and Dragon.
"We have a unique opportunity to improve the performance and comfort of our team while also raising awareness for GEOX’s ongoing work in sustainable innovation.
"I look forward to seeing the results of this partnership on and away from the circuit.”
