Pramac Racing has officially announced the formation of a new partnership with French sports car manufacturer Alpine to be one of its main sponsors for the 2025 MotoGP season.
Rumours about this partnership circulated at the end of 2024 before Pramac officially unveiled its new partnership ahead of its 2025 bike livery launch, which is set to take place on Friday 31st of January.
Pramac released a short statement on social media: “Two worlds, one shared vision. On the eve of an exciting 2025 season, Prima Pramac Yamaha MotoGP is proud to announce a new partnership with Alpine Cars.”
Despite this new sponsorship agreement, Prima will remain the satellite team’s title sponsor until the end of the 2027 season.
“I am very proud of the start of this collaboration with Alpine, a historic brand that is now also a major player in F1 and WEC,” team manager Paolo Campinoti said.
“This is the first time that a manufacturer present in the world’s premier racing series has made such an important entry into MotoGP, and the fact that it has chosen Prima Pramac Yamaha MotoGP to do so is proof of what we have built over these years.
“Pramac Racing and Alpine are two realities that live competition in a dynamic, fresh and enthusiastic way, united by a passion for challenges.”
Antonino Labate, Director of Sales, Marketing and Customer Experience, Alpine: “In addition to Formula 1 and the World Endurance Championship, Alpine is strengthening its presence in Motorsport by becoming involved in the MotoGP World Championship, alongside the Prima Pramac Yamaha MotoGP team.
“This alliance will create new experiences for customers and fans passionate about motorsport. Alpine and Prima Pramac Yamaha MotoGP share common values, of course, but more importantly, the same spirit; the passion for performance.”
Alpine’s Formula 1 project acquired Jack Doohan’s services for the 2025 season, the son of five-time 500cc champion Mick Doohan.
