Lenovo has been announced as a global sponsorship partner to Formula 1 from 2025 in an agreement which will see it be a title sponsor at two races next term.
The Chinese company is already an official partner of F1, and makes the step-up in a deal which enables communications company and subsidy Motorola become its official mobile phone sponsor, which will “provide F1 with state-of-the-art technology devices, solutions and services to support the delivery of Grands Prix at the track and remotely.”
F1’s CEO Stefano Domenicali said: “I am delighted that Lenovo will become a Global Partner of Formula 1.
“Since joining the sport, Lenovo’s creativity and passion for technology and innovation have supported F1’s ambitions to create more once[1]in-a-lifetime moments for fans.
“Today marks a new chapter in a partnership that will only continue to grow from strength to strength.
“I look forward to continuing our work with Lenovo and using our shared commitment to precision, innovation, and sustainability to ensure F1 remains the world’s most technologically advanced sport for years to come.”
Lenovo’s Chairman and Chief Executive Yang Yuanqing added: “We are thrilled to elevate our partnership to the next level becoming a Global Partner of Formula 1.
“Together, we’re not just shaping the future of technology and motorsport, but we’re also ensuring that cutting-edge technological advancements benefit all, creating unforgettable experiences no matter where they are in the world.”
It is not the first sponsorship news to filter from F1 this week, with Spanish banking company Santander also announced as a fellow official partner, having been a leading sponsor for Ferrari for the last three years.
