More Than Equal has named Sarah Moore and Jordan King as driver coaches for its inaugural female Driver Development Programme.
Led by More Than Equal – a global independent motorsport initiative dedicated to unearthing and nurturing the first Female Formula 1 World Champion – the Driver Development Programme will be unique in its data-driven approach to help guide the next generation of female racing athletes, whilst simultaneously addressing the gender disparity currently seen in global motorsport.
Moore and King will help guide the successful applicants to the programme with their experience in motor racing.
Moore boasts 25 years of racing experience, complimenting her eight years in instructing and coaching.
The Brit is a Ginetta Junior Championship race winner and BRDC Rising Star Award recipient and has broken boundaries and made history throughout her career.
In 2018, Moore became Britcar’s first female overall champion when she and co-driver Matt Greenwood won the Britcar Endurance title with a race to spare.
Three years later Moore came home second in the opening race of the W Series in Spielberg, Austria during the Formula 1 Austrian Grand Prix weekend, becoming the first openly LGBTQ+ driver to stand on an F1 podium and in 2023 became the first female to win in the Indian Racing League.
“I know from a personal level the difficulties and challenges that women and girls face throughout their racing careers,” Moore said.
“What excites me about More than Equal as a female within motorsport is being able to provide a coaching opportunity for girls that is so rare in the sport.
“I myself started in motorsport when I was four years old and never had access to coaching throughout my early career.
“The ultimate goal for me is to guide and support the next generation of girls coming into motorsport as this will make such a tangible difference for the future of the sport.”
King has an extensive background in racing in single-seaters such as GP2 (and latterly Formula 2) and IndyCar.
A Development Driver and Race Support Simulator for Alpine’s F1 outfit and Reserve and Development Driver for the Mahindra Formula E, King also has experience competing in the FIA World Endurance Championship and has 129 career podiums across all competitions to date.
“We are an independent programme looking to develop female driving skills from an early age,” said King.
“Our goal is to pick the best young talent, have a big impact, and get them as far up towards Formula 1 whilst celebrating the small steps of success and progression along the way.
“I’ve done a lot of racing myself and I’m looking to bring the development journey that I went on into the programme, hopefully making as big an impact as possible for female drivers”.
Applications for More Than Equal’s Driver Development Programme are currently open on their website until January 31, 2024.
The programme is also receiving talent scouting support from The Smedley Group and King and Moore will benefit from the expertise of Hintsa Performance, an athlete coaching group responsible for 18 F1 World Champions.
More Than Equal was co-founded by 13-time GP winner David Coulthard and Businessmen Karel Komarek – former Head of Performance Pathways at British Cycling Tom Stanton serves as Head of the Driver Development Programme.
In 2023, More Than Equal’s ‘Inside Track’ Research Report found that female competitors make up just 10% of participants in all global competition on average, with the figure rising to a high point of 13% at karting level and dropping to 7% in formula and GT Racing with female drivers making up just 4% of top-level talent and having careers lasting a lowly average of “between one and five years.”
