McLaren and Hugo Boss have announced that they will extend their sponsorship deal, now in it’s 30th year.
The deal has been hailed as the longest sporting association of its kind.
Hugo Boss and McLaren began working together in 1980, when the brand appeared on the McLaren cars and team overalls.
McLaren Team Principal Whitmarsh commented on the occasion: “We’re proud and delighted to be able to announce this extension today, not least because it takes our partnership with Hugo Boss into record-breaking territory.
“Hugo Boss is a fantastic partner and has been with McLaren throughout our most successful years – sharing in and contributing to the many World Championship triumphs we’ve achieved with legendary drivers such as Niki Lauda, Alain Prost, Ayrton Senna, Mika Häkkinen and Lewis Hamilton.”
Claus-Dietrich Lahrs of Hugo Boss added: “Hugo Boss has been associated with McLaren for 29 years already, and it gives me great pleasure to confirm the extension of our partnership into a 30th year and beyond: a milestone in sports sponsorship.
“As a result of our long-term partnership with McLaren, Hugo Boss has been associated with some of the finest drivers in the history of Formula 1. This year we’re working with, and supporting, Jenson Button and Lewis Hamilton, two of the most internationally recognised sportsmen in the world today. Their appeal reaches not only Formula 1 fans but also a far wider lifestyle audience, too. As a leading global fashion brand, that extra reach is very important to the growth of our business.”
