Formula 1 has announced that Louis Vuitton has become the sport’s latest partner in a deal which will see the brand sponsor the 2025 season-opening Australian Grand Prix.
Louis Vuitton’s increased presence in the paddock this season was revealed last October through the news that LVMH would become a partner to F1 on a 10-year deal.
But alongside prominent trackside branding, Louis Vuitton will also now title sponsor the upcoming Australian Grand Prix, which will be the curtain raiser to the 2025 campaign.
The round at the Albert Park Circuit in Melbourne will host the season-opener for the first time since 2019 on March 16 to commence another 24-round calendar.
“We are thrilled to welcome Louis Vuitton as Title Partner for our first 2025 race,” F1 CEO Stefano Domenicali said.
“This is a partnership between two global icons linked first and foremost by their great passion for innovation, excellence and creativity, which makes them two exceptional timeless stories.
“The entry of Louis Vuitton not only enhances the experience of our sport, but celebrates the union of luxury, craftsmanship, and the highest expression of automotive competition.
“2025 will be an epic year for Formula 1 and I am proud to start it with our passionate partners at Louis Vuitton.”
Louis Vuitton’s connection to F1 pre-dates the recent development as the French House has designed the trophy that the race winner at Monaco has received since 2021.
Pietro Beccari, Chairman and CEO, Louis Vuitton, added: “I am immensely proud of this partnership between Louis Vuitton and Formula 1 with our shared ambition to always strive for innovation, craft, and precision.
“The synergy of our two worlds is echoed in the savoir faire of our ateliers and garages, artisans, and engineers, while celebrating the outstanding performance of champion drivers around the world who embark on a journey of excellence with every race.”
READ MORE – F1 announce 10-year partnership with LVMH
