Formula 1 and the LEGO Group have entered a partnership to release multiple F1-themed LEGO sets throughout 2025.
F1 and LEGO aren’t strangers with McLaren a frequent collaborator with the world-famous toy brand.
Last week, McLaren unveiled a full-scale working LEGO replica of the P1 road car that Lando Norris drove around the Silverstone British Grand Prix circuit.
Now, F1 and LEGO will collaborate with a release of products, content across digital platforms and a presence at Grands Prix.
The purpose of the collaboration is to encourage LEGO consumers of all ages to learn an interest in engineering through the prism of F1.
“The LEGO brick has ignited a spark of creativity and passion for building in millions of children and adults around the globe,” said Emily Prazer, Chief Commercial Officer of Formula 1.
“Through this partnership, fans will be able to recreate and reimagine the world of Formula 1, brick by brick, delving deeper into the intricacies of the mechanics and technology behind the sport through play.
“We look forward to bringing the drama and excitement of Formula 1 to The LEGO Group’s passionate network of builders and giving our fans another means to enjoy the sport with their friends and family.”
Julia Goldin, Chief Product & Marketing Officer of The LEGO Group added, “At The LEGO Group, we have a proud history of having recreated many F1 cars in LEGO brick form in the past, and we believe this new partnership, through LEGO play and building, will help bring the spectacle of this sport even closer to all fans.
“It will enable them to celebrate their passion of the sport in more immersive and exciting ways and will see the power of LEGO creativity and imagination further enhance the thrill of F1.
“We look forward to unveiling all that this exciting partnership has to offer to both lifelong and new Formula 1 and LEGO brand fans alike, at home and on track.”
The upcoming partnership between Formula 1 and LEGO promises to combine two iconic brands for fans. Similarly, if you’re looking for a thrilling gaming experience, an online casino without license can provide a wide range of games and fewer restrictions, giving players more freedom and excitement.
