Sphere Entertainment Co. has announced a collaboration with the Formula 1 Las Vegas Grand Prix that will feature custom race content for the innovative Exosphere.
The 360-degree event venue, adorned with screens to broadcast visuals inside and out, will demonstrate a variety of exciting exterior visual content produced by Sphere Studios.
Along with custom Grand Prix content, partnering brands on the event will be displayed on the world’s largest LED screen.
As well as this, throughout the build-up to the event, the Sphere will display driver cards for all 20 members of the F1 grid, ensuring their likeness will loom large over Vegas.
F1 driver helmets will also be represented on the Sphere, serving as an avant-garde backdrop for passers-by, but it is understood that red and yellow graphics cannot be displayed on screen during sessions for fear drivers will assume they are red or yellow flags.
“We are looking forward to partnering with the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX in the inaugural year both for Sphere and the Grand Prix in Las Vegas,” said Joel Fisher, Executive Vice President Marquee Events and Operations for MSG Entertainment.
“This is one of the world’s premier sporting events, and we are ready to showcase Sphere to our global audience via F1 – both in person in Las Vegas and watching around the world – demonstrating the unparalleled technological and creative capabilities of the Exosphere.”
“Sphere’s Exosphere doesn’t just complement the Las Vegas Strip Circuit, it elevates it to new heights, turning every lap into a mesmerizing experience for fans in attendance and watching on TV globally,” said Emily Prazer, Chief Commercial Officer for Las Vegas Grand Prix, Inc.
“Picture real-time pole positions, thrilling podium celebrations, and a dynamic showcase of all 20 drivers and their iconic cars displayed larger-than-life. We are excited to have Sphere at the heart of race weekend.”
The Sphere will be one of many unique aspects of the Las Vegas GP. The race marks the first time the venue shall be used as part of a live event broadcast.
F1 is also breaking new ground along with Spher entertainment in the heart of Nevada.
The Grand Prix marks the first time that F1 is acting as a promoter of a race event and will be the first time F1 cars race down the iconic strip.
As part of the build-up required to put on the event, F1 has spent over $200 million to build the pit and paddock complex.
The inaugural Las Vegas GP marks the sport’s return to the city since the second of two ill-fated Caesars Palace Grands Prix in 1982 and lights out shall commence at 10pm local time on Saturday November 18.
