Alpine announced today that Bruno Famin has been appointed VP of Alpine Motorsports, granting him the responsibility of leading Alpine’s involvement across all motorsport disciplines.
Famin will report directly to Alpine CEO Laurent Rossi. He joins Phillippe Krief (VP, Engineering and Product Performance) and Antonino Labate (VP, Sales, Marketing & Customer Experience) as the latest appointment in what the company’s press release refers to as a step to “further simplify and reinforce Alpine’s governance under [Laurent] Rossi’s leadership.” Famin will manage all motorsport teams falling under Alpine’s umbrella. Which of course includes the Formula 1 team that gained a series of high-profile investors last month. As well as Formula 1, Famin will oversee Endurance operations (which includes a debut in the WEC’s Hypercar class next year) and Customer Racing and support Dacia’s Dakar operation. The Alpine Academy will also fall under Famin’s purview, giving him the power to seek out and nurture the young talent that will form the backbone of each motorsport operation the company runs in the present day and beyond.
Famin’s career in motorsport began with Peugeot in 1989 and he had a hand in a series of notable projects, including but not limited to the 905 Spider and 106 GRA. In the 21st Century, Famin helped guide Peugeot to several successes after being appointed Technical Director of the company’s sporting arm in 2005 and latterly Director in 2012. The Le Mans winning 908, the 2013 Pikes Peak win and a number of Dakar triumphs all came under Famin’s watch at Peugeot. Following a stint as Director of Operations for the FIA that began in 2019, Famin joined Alpine at the beginning of last year to front the marques power unit operations and he will still serve as MD of Alpine’s Racing factory in Viry-Châtillon alongside his new duties as VP of Alpine Motorsports.
Famin will next get a chance to see Alpine’s premier motorsport outfit, namely the Formula 1 team, compete next weekend in the Hungarian Grand Prix (July 21-23). The team currently sits in sixth place in the constructors’ standings on 47 points, following a double-DNF in the British Grand Prix at Silverstone.
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