Motorsport Week
  • Formula 1
    • 2025 Formula 1 Calendar
    • 2025 Formula 1 Standings
  • Formula E
    • 2025 Formula E Calendar
    • 2025 Formula E Standings
  • IndyCar
    • 2025 IndyCar Calendar
    • 2025 IndyCar Standings
  • WRC
    • 2025 WRC Standings
    • 2025 WRC Calendar
  • MotoGP
    • 2025 MotoGP Calendar
    • 2025 MotoGP Standings
    • Moto2
    • Moto3
  • WEC
    • 2025 WEC Calendar
  • IMSA
    • 2025 IMSA Calendar
  • World SBK
  • More
    • Formula 2
    • Formula 3
    • F1 Academy
    • Moto2
    • Moto3
    • World Superbikes
    • Technical Insight
    • Galleries
    • About/Contact
    • Privacy Policy
No Result
View All Result
  • Formula 1
    • 2025 Formula 1 Calendar
    • 2025 Formula 1 Standings
  • Formula E
    • 2025 Formula E Calendar
    • 2025 Formula E Standings
  • IndyCar
    • 2025 IndyCar Calendar
    • 2025 IndyCar Standings
  • WRC
    • 2025 WRC Standings
    • 2025 WRC Calendar
  • MotoGP
    • 2025 MotoGP Calendar
    • 2025 MotoGP Standings
    • Moto2
    • Moto3
  • WEC
    • 2025 WEC Calendar
  • IMSA
    • 2025 IMSA Calendar
  • World SBK
  • More
    • Formula 2
    • Formula 3
    • F1 Academy
    • Moto2
    • Moto3
    • World Superbikes
    • Technical Insight
    • Galleries
    • About/Contact
    • Privacy Policy
No Result
View All Result
Motorsport Week
Home Single Seater Formula 1

Alpine CEO reveals F1 spending plans following Hollywood investment

by Sam Tomlinson
2 years ago
A A
Alpine CEO reveals F1 spending plans following Hollywood investment

Alpine F1 Team A523 nosecone. Formula 1 World Championship, Rd 9, Canadian Grand Prix, Saturday 17th June 2023. Montreal, Canada.

Share on FacebookShare on Twitter

Alpine CEO Laurent Rossi has revealed that the team’s new found investment will be spent off the track, rather than on it.

It was announced on Monday that the French manufacturer had received a €200 million investment including backing from Hollywood actors Ryan Reynolds, Michael B. Jordan and Rob McElhenney.

The investment from Otro Capital, RedBird Capital and Maximum Effort Investments has boosted the brand’s value to around €800 million.

Speaking at Enstone, Rossi and Renault Group CEO Luca de Meo explained what the investment meant for the future of the company as a whole, but also offered an insight into the impact on its F1 programme.

RelatedPosts

A problem derailed Charles Leclerc's win hopes in Hungary

Charles Leclerc responds to George Russell theory about Ferrari issue in F1 Hungarian GP

11 hours ago
Oscar Piastri is refusing to feel victimised by instances during this year's F1 season that has cost him valuable points

Why Oscar Piastri refuses to ‘feel hard done by’ despite recent swings in F1 title race

11 hours ago

In his address, Rossi clarified that the investment will not be used to progress Alpine in a sporting sense, stating that staff at Enstone and Viry-Châtillon “know what they’re doing.”

“They’re going to help us on the monetisation side of the business,” Rossi said.

“So strictly speaking not on the sports side. Obviously, people here [Enstone] know what they’re doing. People in Viry-Châtillon know what they’re doing. They’re going to continue doing what they’re doing.”

Instead, the newly raised funds will be used to aid Alpine’s off-track activities including hospitality, sponsorship and merchandise.

Esteban Ocon (FRA) Alpine F1 Team A523. Formula 1 World Championship, Rd 9, Canadian Grand Prix, Sunday 18th June 2023. Montreal, Canada.

“[The investment is] going to help us boost our revenue,” Rossi continued.

“Hospitality, sponsoring, licensing, merchandising. Above and beyond what we have planned.

“A portion of that we will reinvest into facilities, into tools, into equipment. This is part of a plan that we already launched way before RedBird joined us, which we call Mountain Climber.

“We are hiring 80 people. So we’re going to simply boost this plan, accelerate it even further, in the limitations of the cost cap obviously. So this is how it’s going to help us indirectly continue on our path.”

Rossi previously voiced his frustration with Alpine’s F1 operation for an “amateurish” start to the 2023 season. The team has since claimed a podium in Monaco with Esteban Ocon, providing a much needed boost.

“The team is moving up,” Rossi added.

“Two years ago, we were a distant sixth really. We finished fourth this year. It’s a little bit complicated at the beginning of this season and it’s getting back into order, I hope we can just continue.

“We have a roadmap. It’s progress that you build one step at a time because it takes time to find the people, find the resources to complement our team because our team is slightly smaller than top teams.

“So we’re just going to continue growing, expanding up to a point where we have similar structures.

“The way of doing makes a difference and we believe our way of doing will make a difference because we have expertise here.”

Tags: AlpineF1
Share202Tweet126Share

Related Posts

A problem derailed Charles Leclerc's win hopes in Hungary
Formula 1

Charles Leclerc responds to George Russell theory about Ferrari issue in F1 Hungarian GP

11 hours ago
Oscar Piastri is refusing to feel victimised by instances during this year's F1 season that has cost him valuable points
Formula 1

Why Oscar Piastri refuses to ‘feel hard done by’ despite recent swings in F1 title race

11 hours ago
Lewis Hamilton eyes reset after challenging first half of 2025 season
Formula 1

Lewis Hamilton admits Ferrari ‘pressure’ has made F1 2025 ‘not the most enjoyable’

12 hours ago
Load More

Discussion about this post

Upcoming Races

#EventDate
15Dutch GP29-31 August
16Italian GP05-07 September
17Azerbaijan GP19-21 September
18Singapore GP03-05 October
19United States GP17-19 October

Click here for the full 2025 F1 calendar

Drivers’  Standings

#DriverPts
Oscar Piastri284
Lando Norris275
Max Verstappen187
George Russell172
Charles Leclerc151
Lewis Hamilton109
Andrea Kimi Antonelli64
Alexander Albon54
Nico Hulkenberg37
Esteban Ocon27

Click here for full Drivers’ Standings

Latest Articles

A problem derailed Charles Leclerc's win hopes in Hungary
Formula 1

Charles Leclerc responds to George Russell theory about Ferrari issue in F1 Hungarian GP

August 28, 2025
Oscar Piastri is refusing to feel victimised by instances during this year's F1 season that has cost him valuable points
Formula 1

Why Oscar Piastri refuses to ‘feel hard done by’ despite recent swings in F1 title race

August 28, 2025
Lewis Hamilton eyes reset after challenging first half of 2025 season
Formula 1

Lewis Hamilton admits Ferrari ‘pressure’ has made F1 2025 ‘not the most enjoyable’

August 28, 2025

Follow Motorsport Week

Join our daily motorsport newsletter

* indicates required

Motorsport Week

© 2024 Motorsport Media Services Ltd

Other Links

  • About & Contact
  • Privacy Policy
  • Motorsport Monday

Follow Us

No Result
View All Result
  • Login
  • Sign Up
  • Home
  • Formula 1
    • Latest News
    • 2025 F1 Calendar
    • 2025 F1 Championship Standings
  • Formula E
    • Latest News
    • 2025 FE Calendar
    • 2025 FE Championship Standings
  • MotoGP
    • Latest News
    • 2025 MotoGP Calendar
    • 2025 MotoGP Standings
    • Moto2
    • Moto3
    • World Superbikes
  • WRC
    • Latest News
    • 2025 WRC Calendar
    • 2025 WRC Standings
  • IndyCar
    • Latest News
    • 2025 IndyCar Calendar
    • 2025 IndyCar Standings
  • WEC
    • Latest News
    • 2025 WEC Calendar
  • Live Updates
  • Other
    • IMSA
    • Formula 2
    • Formula 3
    • F1 Academy
    • Moto2
    • Moto3
    • World Superbikes
  • Galleries
  • About/Contact
  • Privacy Policy

© 2024 Motorsport Media Services Ltd