The NTT IndyCar Series has announced that it has renewed its title partnership with data servicing company NTT.
The multi-year extension will see naming rights for the series remain stable for at least the next couple seasons, and will keep NTT as the series’ technology partner as well.
“NTT is an excellent partner across our enterprise with strong expertise and a deep commitment to our sport,” said Roger Penske.
“From Smart Venue technology at the Racing Capital of the World to the reimagined series mobile application, NTT is transforming the fan experience in new and innovative ways. We look forward to a bright future together.”
NTT became the title sponsor of IndyCar in the 2019 season, taking over from Verizon, which had held the rights for four seasons.
The current arrangement with NTT was set to expire at the end of this upcoming season, but now will continue in the same capacity for multiple years.
“The NTT IndyCar Series will continue to be a hub for progress and discovery with the extension of this world-class partnership,” said Mark Miles, President and CEO of Penske Entertainment.
“NTT is fully invested in the development and growth of our sport and has already established a terrific track record in our industry with problem-solving capabilities and access to top talent and tools.”
As a technology partner, NTT helps both IndyCar and the Indianapolis Motor Speedway in ways that directly affect the fan experience, as well as other areas behind the scenes.
The company developed and maintains the popular IndyCar app, which received an overhaul at the start of this season, and also uses modern AI-enabled cameras around IMS to enable real-time traffic flow and security analyses.
