Alfa Romeo has announced a new title sponsorship deal with online casino platform, Stake.
Its former title partner, PKN Orlen, has joined Red Bull sister squad AlphaTauri as a principal partner.
Stake was founded in 2017 and has already ventured into the motorsport by sponsoring the Fittipaldi brothers Pietro and Enzo.
Stake’s partnership with the the Faenza-based squad is a multi-year deal, meaning it will extend beyond Alfa Romeo’s exit from F1 at the conclusion of the 2023 season.
Alessandro Alunni Bravi, Managing Director of Sauber Group and Team Representative: said: “We welcome Stake as a new co-title partner for the team in what represents the start of a new era for us both.
“Formula 1 has seen a huge increase in interest over the last few years and the arrival of brands such as Stake are representative of the massive exposure our sport can offer.
“We are excited to join such a portfolio of sports and entertainment brands and we’re looking forward to the activation programme that Stake will unveil for our fans.”
Alfa Romeo ended the 2022 season sixth in the Constructors’ Championship, and has retained Valtteri Bottas and Zhou Guanyu for the 2023 season.
PKN Orlen, who was Alfa Romeo’s title sponsor for several years, has jumped to AlphaTauri for the upcoming campaign.
The team says that Orlen’s branding will feature on multiple locations on the AT04 car, including the rear wing, as well as the driver apparel.
“I’m pleased to be starting the 2023 season with such positive news for the team,” said AlphaTauri team boss Franz Tost.
“Orlen are one of the leading oil and gas companies in Central Europe and this partnership will allow them to further increase their brand awareness, through the global platforms we offer as a team.
“I’m looking forward to seeing their logo featured on our new car at the launch in New York City next month and also how this partnership progresses over the coming years.”
