A new documentary series named “100 Days to Indy” is being planned for the spring of next year, covering the build up to the 107th running of the Indianapolis 500.
The six-part series will run on The CW, a free-to-air channel that is broadcast across much of the United States, as well as on the VICE network.
According to the release, the series will “take fans behind the scenes to chronicle the bold and brash personalities of the NTT IndyCar Series as they begin the 2023 season and start their epic quest for racing’s greatest prize.”
The show will attempt to showcase the on-track competition and spectacle, while also following a few drivers during their off-track preparations to tell their personal storylines.
“The Indy 500 is the most unique, exhilarating and engaging event on the planet,” Penske Entertainment President and CEO Mark Miles said.
“It’s an unrivaled spectacle fueled by ambitious, fearless and captivating personalities. This series will give viewers an unprecedented front row seat as the racing season begins and the countdown to Indy accelerates.
“Ultimately, through the compelling creative lens and massive reach of both VICE and The CW, we will bring the world-class competition and drama of the NTT IndyCar Series to a newer and more youthful audience.”
The announcement comes as one of the first expected changes to IndyCar’s marketing strategy for next season, which has been given an expanded budget to better promote the series and bring in new fans.
“100 Days to Indy” is scheduled to premiere in the spring of 2023, and will help to promote the race itself, which takes place on May 28, 2023.
