Motorsport Week
  • Formula 1
    • 2025 Formula 1 Calendar
    • 2025 Formula 1 Standings
  • Formula E
    • 2025 Formula E Calendar
    • 2025 Formula E Standings
  • IndyCar
    • 2025 IndyCar Calendar
    • 2025 IndyCar Standings
  • WRC
    • 2025 WRC Standings
    • 2025 WRC Calendar
  • MotoGP
    • 2025 MotoGP Calendar
    • 2025 MotoGP Standings
    • Moto2
    • Moto3
  • WEC
    • 2025 WEC Calendar
  • IMSA
    • 2025 IMSA Calendar
  • World SBK
  • More
    • Formula 2
    • Formula 3
    • F1 Academy
    • Moto2
    • Moto3
    • World Superbikes
    • Technical Insight
    • Galleries
    • About/Contact
    • Privacy Policy
No Result
View All Result
  • Formula 1
    • 2025 Formula 1 Calendar
    • 2025 Formula 1 Standings
  • Formula E
    • 2025 Formula E Calendar
    • 2025 Formula E Standings
  • IndyCar
    • 2025 IndyCar Calendar
    • 2025 IndyCar Standings
  • WRC
    • 2025 WRC Standings
    • 2025 WRC Calendar
  • MotoGP
    • 2025 MotoGP Calendar
    • 2025 MotoGP Standings
    • Moto2
    • Moto3
  • WEC
    • 2025 WEC Calendar
  • IMSA
    • 2025 IMSA Calendar
  • World SBK
  • More
    • Formula 2
    • Formula 3
    • F1 Academy
    • Moto2
    • Moto3
    • World Superbikes
    • Technical Insight
    • Galleries
    • About/Contact
    • Privacy Policy
No Result
View All Result
Motorsport Week
Home Single Seater Formula 1

Silverstone boss apologises and says F1 ticketing system will be ‘reviewed’

by Ryan Wood
3 years ago
A A
3
Silverstone boss apologises and says F1 ticketing system will be ‘reviewed’

Max Verstappen (NLD) Red Bull Racing RB18 and Charles Leclerc (MON) Ferrari F1-75 lead at the start of the race. 03.07.2022. Formula 1 World Championship, Rd 10, British Grand Prix, Silverstone, England, Race Day. - www.xpbimages.com, EMail: requests@xpbimages.com © Copyright: Batchelor / XPB Images

Share on FacebookShare on Twitter

British Formula 1 fans have been left frustrated and angry after a new ticketing system for next year’s race at Silverstone left many waiting hours, whilst sudden price rises and system hiccups forced many to give up entirely.

The new “dynamic pricing” system meant ticket prices could rise or fall with demand, but that meant many who eventually got through to the check out, found the price they had expected to pay was now higher. Others were sent to the back of the queue when their cards didn’t work.

Fans have been expressing their anger on social media platforms TikTok and Twitter, with several videos and posts trending amongst motorsport channels.

“I was in [the] queue for Silverstone tickets at £219 (absolutely shocking price) went up to £279 by the time I got to [the] checkout,” wrote one fan.

RelatedPosts

Franco Colapinto has acknowledged where he must improve

Alpine’s mid-season driver swap is still to pay dividends in 2025

10 hours ago
Lewis Hamilton is working with Ferrari to make the 2026 car more to his liking

Lewis Hamilton working to ensure Ferrari 2026 F1 car comprises desired characteristics

11 hours ago

Another explained that they were knocked out of the queue after six hours, only to rejoin and see the price of their tickets increase by £50.

“We are being priced out of attending and this will be our last year,” Phil Morris told The Guardian. “There’s no reward for loyalty and pure marketing towards making as much money as possible.”

Silverstone managing director, Stuart Pringle, promised that the system would be reviewed for the 2024 race and at the same time issued an apology.

“I am extremely sorry for the frustration, upset, disappointment and anger this has caused,” he told The Guardian. “We are going to do a root and branch review on all of this.

“I am not closing the door on doing anything differently next year, we will consider anything and everything. Nothing is off the table. We have learned a lot of lessons and we can’t have a repeat of this year.”

The ticketing system was provided by a third party, Secutix, which was unable to cope with the demand, forcing the payment system to go down several times. That eventually forced the site to close and ticket sales to be halted until the following day.

Pringle blamed a huge surge in demand for tickets, with the same number sold in two days for the 2023 event that were sold in five months for this year’s race. That caused ticket prices to rise far more quickly than was anticipated.

“Not long ago the issue was whether we could stay in business,” he added. “To reach a point where we are suddenly into Adele, Coldplay-scale of demand is just unimaginable.

“In light of what we know now, can we use our historic model given the current popularity of F1? We have to look at that. It’s wonderful we have had such a demand but it is utterly regrettable that our fans have been subject to these challenges. We have to sort it out and we will sort it out.”

Tags: F1Silverstone
Share201Tweet126Share

Related Posts

Franco Colapinto has acknowledged where he must improve
Feature

Alpine’s mid-season driver swap is still to pay dividends in 2025

10 hours ago
Lewis Hamilton is working with Ferrari to make the 2026 car more to his liking
Formula 1

Lewis Hamilton working to ensure Ferrari 2026 F1 car comprises desired characteristics

11 hours ago
(L to R): Christian Horner (GBR) Red Bull Racing Team Principal with Dr Helmut Marko (AUT) Red Bull Motorsport Consultant. 01.12.2024. Formula 1 World Championship, Rd 23, Qatar Grand Prix, Doha, Qatar, Race Day
Formula 1

Details of Christian Horner’s Red Bull F1 dismissal revealed

12 hours ago
Load More

Comments 3

  1. Steve says:
    3 years ago

    Just another greedy ticketing scam. Most of the tickets went to all the ticket resellers so will now be available at even more over inflated prices.
    What the hell is a dynamic ticketing system?
    Advertise at 1 price then get to the checkout to find it has increased!
    False advertising. We wouldn’t put up with it on Amazon for example.
    The fans haven’t bought the tickets, the resellers have. Or should I call them touts.

    Reply
    • D.Duck says:
      3 years ago

      Well said Steve. I say cobblers to the lot of them and I won’t be going to Silverstone again!! As for Mr Pringle and his utter waffle he can stick his farcical nonsense right back up his tube where all this tosh came from!!! I’ll watch the race at home with a cold beer!😝🤣🤣🤣

      Reply
  2. Elizabeth Longman says:
    3 years ago

    We were asked to pay £99.00 upfront to be guaranteed preference as account holders – why?a scam to get more money. We did eventually buy the tickets we wanted, but why change row and seat numbers each year. It’s confusing and frustrating

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Upcoming Races

#EventDate
13Belgian GP25-27 July
14Hungarian GP01-03 August
15Dutch GP29-31 August
16Italian GP05-07 September
17Azerbaijan GP19-21 September

Click here for the full 2025 F1 calendar

Drivers’  Standings

#DriverPts
Oscar Piastri234
Lando Norris226
Max Verstappen165
George Russell147
Charles Leclerc120
Lewis Hamilton103
Andrea Kimi Antonelli63
Alexander Albon44
Nico Hulkenberg37
Isack Hadjar28

Click here for full Drivers’ Standings

Latest Articles

Franco Colapinto has acknowledged where he must improve
Feature

Alpine’s mid-season driver swap is still to pay dividends in 2025

July 14, 2025
Lewis Hamilton is working with Ferrari to make the 2026 car more to his liking
Formula 1

Lewis Hamilton working to ensure Ferrari 2026 F1 car comprises desired characteristics

July 14, 2025
(L to R): Christian Horner (GBR) Red Bull Racing Team Principal with Dr Helmut Marko (AUT) Red Bull Motorsport Consultant. 01.12.2024. Formula 1 World Championship, Rd 23, Qatar Grand Prix, Doha, Qatar, Race Day
Formula 1

Details of Christian Horner’s Red Bull F1 dismissal revealed

July 14, 2025

Follow Motorsport Week

Join our daily motorsport newsletter

* indicates required

Motorsport Week

© 2024 Motorsport Media Services Ltd

Other Links

  • About & Contact
  • Privacy Policy
  • Motorsport Monday

Follow Us

No Result
View All Result
  • Login
  • Sign Up
  • Home
  • Formula 1
    • Latest News
    • 2025 F1 Calendar
    • 2025 F1 Championship Standings
  • Formula E
    • Latest News
    • 2025 FE Calendar
    • 2025 FE Championship Standings
  • MotoGP
    • Latest News
    • 2025 MotoGP Calendar
    • 2025 MotoGP Standings
    • Moto2
    • Moto3
    • World Superbikes
  • WRC
    • Latest News
    • 2025 WRC Calendar
    • 2025 WRC Standings
  • IndyCar
    • Latest News
    • 2025 IndyCar Calendar
    • 2025 IndyCar Standings
  • WEC
    • Latest News
    • 2025 WEC Calendar
  • Live Updates
  • Other
    • IMSA
    • Formula 2
    • Formula 3
    • F1 Academy
    • Moto2
    • Moto3
    • World Superbikes
  • Galleries
  • About/Contact
  • Privacy Policy

© 2024 Motorsport Media Services Ltd