Ferrari’s long-lasting sponsorship deal with shipping giant UPS has come to end ahead of the 2022 Formula 1 season.
Ferrari confirmed the news to Sports Business Journal, amid a number of sponsorship changes before the start of the new campaign in March.
After a four-year absence, Santander has re-joined the Italian team as a premium partner.
“It’s an honour to team up again with a global financial institution like Santander, which is committed to responsible banking and has shown leadership in renewable energy finance and ESG (environmental, social and governance) advisory services all around the world,” said Ferrari Chairman John Elkann.
“We look forward to partnering with them to deliver our key objective of becoming carbon neutral by 2030. We believe Formula One with its innovations and technological developments will benefit our industry and ultimately society as a whole.”
Ferrari has also signed a multi-year premium partnership deal with Swiss-based Velas Network, a leading provider of blockchain technology and NFTs.
The partnership agreement includes creating digital content for Ferrari’s army of fans. Additionally, Velas Network will be the title sponsor of the Ferrari Esports Series and the Esports team competing in the F1 Esports Series.
As of yet, there has been no confirmation on a potential sponsorship renewal with tobacco company Philip Morris International, a partner since 1984.
However, Mission Winnow, Philip Morris’s marketing campaign that communicates how they are transforming their business through science to enable a better future, has been removed from Ferrari’s Partner page.
In the FIA’s 2022 entry list, Mission Winnow was not present in Ferrari’s team name, having been used throughout the 2021 campaign.
