The electric off-road racing series, Extreme E, has confirmed a broadcast partnership with Sky Sports, which will see the exciting new motorsport air on its channels across the United Kingdom and Ireland.
The series adds to Sky Sport’s already impressive motorsport coverage, which includes its dedicated Formula 1 channel, which also broadcasts Formula 2, Formula 3 and IndyCar.
Sky Sports will air live action, highlights, previews, reviews and ExtremeE’s magazine show, which will give fans a more in-depth look into the championship and the people behind both the racing and the environmental science.
“Sky Sports is one of the leading sports broadcasters in the world and I’m delighted it will show Extreme E,” commented Ali Russell, Chief Marketing Officer at Extreme E. “The UK and Ireland has a huge appetite for motorsport and with the help of Sky Sports, we will reach a massive audience through this partnership.
“But our collaboration is about a lot more than airing exciting racing, as we share a common mission around the environment, it is fantastic to see the great work Sky is doing around its business practices and investments to protect our planet. Through our shows we will highlight the climate crisis and what we as a championship is doing to help, and how everyone can make a difference.”
Sky recently launched Sky Zero, stating its aim to go net-carbon zero by 2030. It has set out a framework to meet this target across its business practices, using its platform to drive change as well as mobilising its customers to #GoZero. Actions include, converting part of its fleet to zero emissions, building sustainable offices, films and TV studios powered by renewable energy, creating TV shows to spread the word, planting mangroves and creating solutions with business leaders, NGOs and policy makers.
These are all areas Extreme E is working in too, using zero emission racing, a sustainable remote broadcast, planting mangroves in Senegal and working with the likes of the United Nations to drive change to save our planet.
Rob Webster, Sky Sports Managing Director added: “We are really pleased to add Extreme E to our portfolio of live sport. The series not only brings an exciting new racing circuit to the calendar of our motorsport fans, but also carries an important message around climate change. At Sky, we believe that our voice and reach can play a vital role in empowering our customers, partners and industry peers to build a better world.”
The series is set to start in March in Saudi Arabia, followed by Senegal in May, Greenland in August, Brazil in October and finishing in Patagonia in December.
