Formula 1’s new-for-2020 Eifel Grand Prix will be broadcast live on YouTube in a handful of European territories.
Formula 1’s current schedule has been severely affected by the coronavirus pandemic and the Nurburgring will host a round in October, under the Eifel Grand Prix moniker.
It will be the first time since 2013 that the circuit has held a Formula 1 grand prix.
Formula 1 has lucrative deals with TV broadcasters but the Nurburgring’s return will be shown on YouTube in seven territories.
These are Germany, Switzerland, Netherlands, Belgium, Norway, Sweden, and Denmark.
“We are thrilled to be working with YouTube on such an exciting project,” said Formula 1’s Head of Digital Media Rights Adam Crothers.
“As we continue to diversify our media distribution strategy and expand our digital offering, it is imperative that we engage fans who consume mediums differently and YouTube offers us the platform to achieve that.
“Partnering with YouTube also ensures we continue our pursuit of engaging new audiences in new ways to grow the F1 fanbase whilst continuing to innovate our media offering for new and existing fans.”
