Codemasters has extended its deal with Formula One Management for exclusive video game rights for the Formula 1 World Championship until 2025, with an option to be extended for a further two years.
The British video game company first got hold of the rights to F1 back in 2008 with their first release hitting the shelves soon after in 2009.
With the 2013 edition of the game, Codemasters introduced classic content came which saw the arrival of cars and circuits from previous seasons.
The latest edition of the game heavily expanding on the classic cars and introduced the Formula 2 championship for the first time with the 2018 campaign, the 2019 campaign was recently released via an update for the game.
The extension of the deal represents the longest extension in the partnership’s history.
Codemasters' F1 titles have won multiple awards including the latest F1 2019 title which scored with Metacritic an average of 87% and a 95% rating on OpenCritic.
F1 2019 has also been shortlisted across several categories in both the 2019 TIGA Awards and The Golden Joysticks.
The games have also been used for the official F1 Esports series which has now entered its third season, the previous season delivered 5.5 million viewers across online and TV with a further 100 million social media impressions.
“We are delighted to be extending our long-term partnership with the pinnacle of motorsport,” said Frank Sagnier, Chief Executive Officer at Codemasters.
“Both the sport and game franchise are going from strength to strength and the arrival of new platforms, business models and territories, combined with the rapid growth of the F1 Esports Series, give us a springboard to even greater success.
“I’d like to thank the team for the incredible hard work they have put into this franchise over the last ten years, and I look forward to seeing how they continue to innovate to surprise and delight our current players and bring new fans to the exciting world of Formula 1.”
“Since 2008, Codemasters has been an invaluable partner to the franchise, consistently creating games of the highest quality and enabling fans to get even closer to the world of F1,” said Frank Arthofer, Director of Digital and Licensing at Formula 1.
“Together we share a common vision for increasing the global appeal of F1 and the official video game of the FIA Formula 1 World Championship continues to be a key part of that strategy.”
