F1 partners with The Chemical Brothers for sonic identity

Formula 1 has partnered with The Chemical Brothers to create a new global sonic identity for the championship.

‘We’ve Got To Try’, from The Chemical Brothers’ upcoming album No Geography, was “broken down, re-engineered and accelerated to 15,000 beats per minute to reflect the 15,000 revs per minute that F1 cars are capable of reaching.”

The remixed track – given the title of WGTT15000BPM F1 NEEEUM MIX – is accompanied by a series of short films, one of which appears to show a dog behind the wheel of an F1 car.

According to a statement released by Formula 1 ‘We’ve Got To Try’, which will be released on Friday, will be the sound of the F1 2019 season.

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“As pioneering sound engineers, with music to match the speed and intensity of F1, there’s nobody better for us to partner with than The Chemical Brothers,” said F1’s Director of Marketing and Communications Ellie Norman.

Tom Rowlands, of The Chemical Brothers, added: “The engineering challenge of creating the fastest remix intrigued us as F1 fans and musicians.

“It’s exciting to hear our music in the context of F1. The speed and intensity of F1 is a nice reflection of our music and live shows.”