Formula 1's new owners Liberty Media are said to be considering the idea of a 2018 launch event, which would see all the teams debut their cars together on the same day.
The proposal, which is under consideration and by no means agreed, would see all the teams convene at a single location to pull the wraps of their new cars ahead of pre-season testing.
Auto Motor und Sport reports that the event would be free for fans to attend and would be broadcast online and on television to ensure the greatest exposure.
A similar concept was discussed many years ago, but teams weren't keen on the idea as they thought it would take attention away from each individual launch, in particular smaller teams who believed the focus would largely be on the larger outfits such as Ferrari, Mercedes and Red Bull.
At present, teams choose their own launch date and often work around each other to ensure they launch on different days, or at least at different times.