Formula 1's new owners Liberty Media are keen to expand the calendar past the 21 races confirmed for next season according to commercial director Sean Bratches.
The calendar has been gradually expanding with a peak of 21 events last year – which will be matched in 2018 with the return of Germany and France making up for the loss of Malaysia – but Bratches wants that to rise in future seasons.
Speaking to Reuters, Bratches says Liberty must be more "proactive" in choosing which countries and circuits the sport visits, rather than waiting for hosts to come to them.
"We want to work in partnership with our teams in terms of determining where we go, but our view is that we'd like to go above 21 [races]," he said.
"And we want to be a little bit more proactive and go on the offensive in terms of the markets where we go.
"As we start identifying an optimal calendar in optimal regions, we can go down and sit with cities and make our case as opposed to what has been a little bit more reactive to bids coming in."
Bratches has already expressed an interest in having more city-based races, whilst also reorganising the calendar to make it easier on the teams and better for fans watching at home, a point he reiterated.
"We are very interested in doing what's best for fans," he added. "Next year there is a weekend where the Wimbledon final and World Cup final take place on the same day. It would be sub-optimal to have the British Grand Prix on that day. It's a tight schedule.
"We're trying to align these things better by territory: European races, the American races, the Asian races, but it gets difficult in terms of the weather and managing contractual guardrails.
"We are trying to ensure all the participants in this sport have really good businesses and we don't want to align Grands Prix which will be cannibalistic to one another."