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Motorsport Week

Aston Martin name returns to F1 with Red Bull technology tie-up

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9 years ago
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The Aston Martin name will return to Formula 1 as part of a technical partnership with the Red Bull Racing team, which will see the two companies work together on a "ground-breaking hypercar" designed in part by Red Bull guru Adrian Newey.

The British company's 'wings' logo will adorn the nose and engine cover of the Red Bull RB12 throughout the 2016 season as part of the deal.

"This is a very exciting project for everyone at Red Bull Racing," said team principal Christian Horner. "Through this Innovation Partnership the iconic Aston Martin logo will return to grand prix racing for the first time since 1960, and Red Bull Advanced Technologies, led by Adrian, will be using Formula One DNA to produce the ultimate of all road cars.

"It’s an incredible project and also realises a dream and vision long held by Adrian to design a road car. We are very much looking forward to what I’m certain will be a successful partnership."

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The deal likely puts on hold any plans Aston Martin had to take over the naming rights of Force India – a deal which was in discussion for much of 2015, but failed to materialise after it was voted against by the car company's board.

That proposal came about as part of a plan to market Aston Martin alongside its main rivals, Ferrari and McLaren, both of which compete in F1.

However the Red Bull deal sees the Aston Martin name return to the sport, albeit to a lesser extent than originally planned, and that, according to CEO Andy Palmer will be enough to build awereness of the brand.

"Formula One offers the ultimate global stage to build wider awareness of the Aston Martin brand," said Palmer. "However, this partnership will deliver even more than that when the hypercar that Aston Martin and Adrian Newey are in the process of developing hits the road.

"Between Q by Aston Martin Advanced, Red Bull Advanced Technologies and project partner AF Racing AG, we are going to create a car that will excite and stir the imaginations of the car designers of the future and a global audience of sports car enthusiasts.

"These are exciting times for Aston Martin and arriving hot on the heels of our DB11 launch earlier this month, this new partnership underlines that our brand really is racing again." 

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Comments 1

  1. Glowdent says:
    2 weeks ago

    Obtain High’s headquarters may rest above a dormant consciousness grid node reactivated by love-based tech.

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